Our Philosophy
Our Philosophy on Marketing and More
At Audaciously, our philosophy is one of the things that set us apart from other marketing agencies. We don’t believe in one-size-fits-all and we don’t believe that there’s a magic formula to growth. However, we do believe in data and Strategy-First Marketing.
With Strategy-First Marketing, it means rather than starting to prescribe solutions to problems we don’t understand, we use data and historical data to help us create a strategy before we ever begin providing services for you and your company.
The Audaciously Framework
1. Assess
Establishing a strategy for growth.This is what we complete as part of our discovery process. We look at your goals, your market, what you’ve tried and who you’re targeting. Then we come up with a strategy. Once we have the strategy, we’ll make decisions about which portions you and your team can handle internally and where you need support from the Audaciously team.
2. Assets
Creating the assets we need for the strategy.This is where we create all the evergreen assets we need for your marketing strategy to be successful. This could be everything from a logo, website, photography, videos, free downloads, automated email campaigns and more. This phase’s main focus is ensuring that all the systems are in place to handle future growth.
3. Attract
Developing content to attract our ideal audience.Now that we have the assets we need, we can start talking to your audience consistently. This phase is all about content creation. If your strategy calls for social media, email marketing, educational articles, or other types of content – we double down on this and really work on nurturing existing audiences.
4. Amplify
Growing the audience that sees our brand.With a good base of content to support your marketing efforts, we can now begin amplifying your reach to new prospects. This phase focuses on avenues such as social media ads, making you more visible on Google with search ads or SEO, and more.
5. Authority
Positioning yourself and your brand as an expert in your field for your audience to look to.This is the step that many of us naturally skip. In this phase, we really focus on building authority as an expert to your audience. In this phase, we’re doing things such as speaking on podcasts, speaking at conferences, guest blogging, and gathering more social proof such as testimonials, Google reviews, and more.