Stop Guessing What Your
Customers Want and Know

Get inside your customers’ heads and uncover exactly what they need—so you can market smarter, sell easier, and grow faster. This guide gives you the exact process to conduct CDIs with confidence.

The Essentials of CDIs

• What a Customer Development Interview (CDI) is and why it’s a game-changer
• Key strategies to make your interviews effective
• How to set clear goals for your CDIs

How to Secure Customer Development Interviews

• 4 proven methods to find the right people to talk to
• How to ask for a CDI (with scripts for social media posts, emails, and social media groups)

Step-by-Step CDI Scripts & Templates

• Basic Outline & Script – A flexible framework you can tweak for any situation
• Pre-Filled Scripts for Specific Scenarios:
  • Launching a new brand
  • Introducing a new service line
  • Testing a new marketing campaign

Turning Insights Into Action

• How to apply CDI results to refine your offers, messaging, and marketing
• Simple ways to use CDIs for long-term business growth

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